MMU Research and Knowledge Exchange Blog

Funding opportunities, news and guidance from RKE at Manchester Metropolitan University

Our work with Manchester City Football Club

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Goes from strength to strength.

Following on from two networking events last year, there’s been a lot of positive feedback from both colleagues at MMU and our counterparts at Manchester City Football Group. The latest event in December, which saw 24 Executives/Senior Managers from Manchester City Football Club and 60 MMU academics/professional service staff come together in the Manchester School of Art, was particularly well received. And, there’s certainly been a lot of discussions across all faculties, at all levels, spanning the RKE and learning and teaching agendas.

Last week saw Professor Steve Miles give a talk to colleagues at the City Football Academy on ‘Consumerism in China’. As MCFC get to grips with their Chinese investors and the new consumer base that the partnerships brings, we’ll also be running focus group with some of our Chinese national students to support the development of digital content and marketing to this complex consumer base.

If you’d like to know more about the work we are doing with Manchester City Football Group, or would like to be a part of the academic network, please get in contact with Nikki Lees on 0161 247 2151 or email: n.lees@mmu.ac.uk

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