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City Football Group – Stadium Experience Challenges

Working in conjunction with the Business Growth Hub, MIDAS (Manchester’s inward investment agency) and the Department for International Trade, Manchester Met are supporting City Football Group to reach out to the start-up/small business community to help solve some key challenges facing the group and the stadium experience.

Short-listed applicants will be invited to City Football Academy for Start-up week (w/c 24th June 2019), where they will work side by side with key representatives from City Football Group’s Leadership Team to develop a minimum viable product of their solution – which if selected, could be tested with a funded pilot at one (or more) of CFG’s clubs. Applicants will also have the opportunity to network with CFG staff and other start-ups, will receive guidance and entrepreneurial advice on their project as well as accommodation, healthy food and some surprise training with top coaches at the CFA campus.

 Ideally, we’d be looking to pair up academic expertise to support the start-up with their proposed project (but it’s not essential). If you know of any start-ups who might be interested in the challenge areas below, or other academic colleagues who might have an interest and/or links to start-ups, please do send on this link to them and encourage them to apply!

Closing date for applications is 31st March.
https://www.cityfootballgroup.com/startup/

 Challenge areas:

SUSTAINABLE STADIUM
How we might reduce waste, improve energy efficiencies and reduce our carbon footprint?

 EASY STADIUM
How we can make matchday quicker and easier by removing queues and improving access to services. We are looking for parking solutions, quick serving staff, stadium entry, security and bag checks and improved way finding.

 VIBRANT STADIUM
How we might leverage home advantage and engage the crowd even more in the action, creating a visual spectacle, optimize acoustics, create viral moments and connect fans with fans inside and outside the stadium

 MY STADIUM
How we could create a smart environment that enables us to provide each fan with an individual experience, know who is in the crowd, learn fan behaviours to anticipate their needs.

 GLOBAL STADIUM
We want all our supporters to feel part of a family that isn’t constrained by physical location or time, enable networking and connect world-wide fans with each other, Gamify Fan Engagement, Empower fans and create immersive and personalized content (broadcasting / TV/ VR/ AR).